The Gülaylar Jewelry Group attaches great importance to R&D (research and development) studies and invests considerably in this department. That’s why the R&D design group can closely follow the changes in the world, the needs of the market, and new styles; and consequently it can put out ambitious designs and collections on the market.
Gülaylar, with the support of the R&D group (which received 2nd place in the international contest held by the World Gold Council) uses the most advanced technology in the gold and jewelry industry.
Our Research and Development department R&D designs 4000 to 5000 models with international standards and offers them according to the tastes of its customers. Gülaylar avoids repetition and outmoded design and endeavors to put on the domestic and international markets brand new, modern and attractive designs.
Gülaylar, thanks to its R&D activities, can offer special collections and various options and opportunities to the liking of its customers. By continuing its activities in a customer-oriented fashion, it does its best to understand the customers in the World markets and find the best answer to the question, “How can I create innovative products?”
This product, which was designed and produced by the Gülaylar Research Development Department, received First Prize in the Turkish Design Competition run by The World Gold Council, and Second Prize in the World Design Competition.