The Gülaylar Group, with an aim towards sector diversification, decided to enter the tourism sector in 1982. Among the investments to be made in the tourism sector, priority was given to five star resorts and city hotel ventures.
Acoordingly, land for a five star hotel in Marmaris was purchased in 1983 and hotel construction, begun in 1989 was completed in 1992 with %100 equity capital.
Elegance Hotels International, Marmaris allows its guests to experience the perfect harmony of traditional Turkish hospitality with an understanding of modern tourism. The Gülaylar Group, which bases its know-how both in investment and management, has the royalty rights of Elegance in the United States and European Union countries. The Gülaylar Group, in accordance with management and marketing know-how, plans to continue its investments, both longand short-term and aims to make Elegance Hotels International, Marmaris an international chain.